Sunday afternoon, an autonomous group compromised business as usual at the flagship puma store on 5th avenue in New York City.
Two massive concrete dumps were taken in the bathrooms, bleach was discretely applied to merchandise making it unsellable, and 1,000+ crickets were released in the store to de occupy the space for weeks to come- all during peak shopping hours.
puma has long been known as a supporter and enabler of the Zionist israeli settler state. Despite years of pressure, puma still sells its goods in illegal israeli settlements. This genocide rages on, and puma profits off of stolen Palestinian land. Not on our watch.
We want the world to know how this self-proclaimed champion of international athletic solidarity is directly invested in the deaths of Palestinian athletes. We act in solidarity with the more than 200 Palestinian sports clubs who have called on puma to stop their support for israeli apartheid. We act in solidarity with Palestinians who today play soccer and other sports as a form of resistance. The Palestinian spirit will never be crushed. puma will be.
Fuck Puma.
Fuck empire.
Glory to the martyrs.
Escalate for Gaza.
Tiocfaidh ár lá.
Found on Never Sleep